07 September 2011

understanding the language of freebies

Have you ever been in a situation where you simply made a purchase because you are really after of the freebie?

We feel you, because we've been there ourselves!

The shopping bug in all of us just gets all hot and excited at the sight of a "Discount" or "Sale" sign.

We've hoarded perfumes just so we can grab the free bags. We ended up shopping for a couple more of items than we really needed just so we could qualify for discounted pricing.

From food chains to high-end boutiques, freebies have long been used by marketing strategists to create strong, powerful messages that lead you to make a purchase. If freebies could talk, they're probably going to say:

  • That the best deals do not go solo: "Buy X and get me free!"
  • That good things don't last forever: "You'll miss half of your life if you don't act NOW."
  • That you'll save more: "Add me to the original cost, and you have a steal." 

... But this is only one side of the story. Apart from sending a strong call to action, freebies also signify  other things:

  • A seller's gratitude and appreciation: "Thank you! You are a valued customer."
  • A gentle reminder to come back soon: "We hope to see you again."
  • A vendor's free advice: "This item looks absolutely great with your latest purchase from us."

As our special way of saying, "Buy now," "Thank you" and "Take our free fashion advice" altogether, we've decided to offer a limited-time freebie with our simple and classy Lacoste polo dresses (scheduled for meet-ups only).

We're giving away a fun and fruity Fedaboa-inspired silicone belt to go with every purchase of the polo dress. In malls, the belt retails at P345. Get it FREE with the dress, and if you want to collect other colors, just add P200 a belt. Either way, you're sure to get the accessory cheaper when you spend your cash on our lovely little blog shop.

We think freebies make shopping even more pleasurable and rewarding! Don't you agree?

1 comments:

teecup on October 7, 2011 at 4:54 PM said...

Update: The offer has already expired. Congratulations to those who were able to avail of the promo. Enjoy your belts, and until the next promo!

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